Hi, my name’s Clifford Chi!
A little over a year ago, I was a recent UCLA MFA screenwriting grad writing a comedy screenplay with an independent producer. To be completely honest, I hated Hollywood's creative process (and how much free work they demand from their writers). So me and two of my buddies — who also worked in the entertainment industry — started a creator group called Tiger Brahs.
It's been incredibly liberating to put out the comedy we actually want to see in the world. And it's also kind of changed my life. Tiger Brahs has gained 96 million views and 63,000 followers across all platforms. We’ve also made 6 UGC videos for Dove Men+Care and participated in the General Motors Creator Lab, which was hosted by creators AdamW & Kinigra Deon.
Tiger Brahs has also helped me break into DTC creative strategy. I’m currently a junior creative strategist at Black Ace Brands, a DTC incubator that has scaled its beauty, wellness, and functional brands to over $100M in sales over the past 20 years. I write narrative- and skit-driven Meta ads for our beauty and wellness brands. I also develop new products for them.
In addition to my social media and screenwriting experience, I worked as a content writer in the B2B tech space for 4 years before film school (my first job was at HubSpot).
By blending the storytelling skills I honed in Hollywood with the marketing chops I gained in the tech industry, I’ve developed a knack for crafting viral social media videos that actually convert.